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Maximizing the Social Side of A Business PLR Report

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Maximizing the Social Side of A Business PLR Report

When you think about social media you probably already picture Facebook, Twitter and maybe even Pinterest in your mind. But, the truth is, social media is much more than these networks. It’s what you do with any platform that makes it “social media”. It’s another way for you to distribute your information and communications to a wider audience. But it’s also a way for you to communicate with your current customers.Even your blog is social media when you open it up for comments and create interactive dialog.

Social media networks, individually, are a collection of users with their own demographic data. This knowledge can be a very powerful positive force for your business growth. Social media networks allow a user to interact with persons, corporations, small business, and even for the user to create a band of followers, fans, cheerleaders (pick your term) that can become evangelistic about your products and services. This creates tremendous opportunity for you as a business owner to interact with your customers, potential customers and the public at large regarding your brand, products and / or services.

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Maximizing the Social Side of A Business

Why Use Social Media?

While social media, in and of itself, will not generate income immediately, it will give you a new way to reach your audience. It’s modern day, “word of mouth” marketing and it will help you expand your business reach exponentially. You can make contact with your audience where they enjoy congregating and expressing themselves. In other words, it’s almost as good as going into their home to talk about your offerings.

Never before in history has technology allowed such real-time access to customers. The only thing that comes close is the telephone, but phone calls are often seen as intrusive and unwelcomed whereas social media encompasses the best of permission marketing while giving you one-on-one access to your customers. In other words, they invite you in and can stop following you anytime they choose.

If you want to be close to your market, social media is the way to do it. What’s more your customers are likely using the networks on their mobile devices, which means you have very close access to your customers anytime of the day or night. What could be better than that?

What Makes Word of Mouth Marketing so Powerful?

Often called the single most powerful tool a business owner has, word-of-mouth can make or break a business. Word-of-mouth marketing is free. It is simply a person talking about your company to another person. Hopefully, what they are saying is good, because people take the advice of those whom they’re close to. If their best friend says “use this business” they will. Not only that, they’ll usually like it or hate it the same as their friend.

Word-of-mouth marketing is considered to be more trustworthy than other forms of marketing because advice from people you know, or feel that you know, is taken over advice from a known paid advertisement, or someone you don’t feel that you know. It’s one reason why companies love to get actors to promote their products and services. People erroneously believe that they know the actor and take his or her word for the product or service being top notch. In fact, word-of-mouth recommendations make up over 50 percent of any one person’s decision to buy, or not buy, for most of the population.

What’s great about word-of-mouth marketing is that with social media, you can have more control over the buzz. If you do it right, you’ll have an army of fans / marketers / cheerleaders / evangelists doing the marketing for you. What’s more, it’s free. You don’t have to pay them. They’ll do it willingly. Social media will help you build up loyalty of your current customers to the point that they will willingly, and for free, tell others about you.

If you have a long-term plan in place you’ll build a loyal following, create evangelistic fans, and strengthen your brand in the process. But, there is a process to use that will ensure that you are not annoying your market but instead are creating those loyal followers you need for word-of- mouth marketing.

Ways To Use Social Media

Social media can be used in many ways individually and simultaneously. How you use social media will depend on your particular needs and focus, but there are five ways in which you can use social media for your business.

  • Connect to new customers —You’ll have access to a lot more people via various social media networks, this means that you’ll have the opportunity to connect with that many more people. Once you create your strategy you’ll know how you’ll connect to new people and what your purpose will be. It could be just to expand brand awareness, or it could be to infiltrate new markets.
  • Relate to current customers —One of the best functions of social media is to connect with your current customers. After all, your best source of business is the customers you’ve already got. It costs a lot less to keep a customer than to get a new one. Plus, they can become some of your biggest cheerleaders, essentially marketing your company for you — again — for free.
  • Build your brand — Sometimes social media is used to expand and build brand recognition. You’ll create multiple communities on various networks, ensuring that your logos and tag line are apparent, then you’ll formulate a strategy to increase brand awareness via advertising, giving away something free or having a contest.
  • Observe your competition —One of the unsung benefits of using social media is the ability to see what you competition is up to. You can emulate them and do them one better if you’re paying attention. For instance, if your competition is trying to handle buzz about something they did wrong, you can come out with a campaign about how you’ve always done xyz right. You never need bring up their name.
  • Manage the buzz — Even if you’re not using social media right now, there is buzz about you and your business (if only the generic version of it) somewhere out there. If you have a social media presence you can have more control over what is being said and even direct the entire conversation. You can incorporate various social media monitoring tools and find out what your market wants faster.

A quick note to the wise — Social media cannot replace your website. You need a great website that is full of important, useful and relevant content as well as descriptions of your products and services. Your website needs several factors to be ready for the onslaught of social media activity:

  • Interactive — Open those comments. Don’t be afraid to have comments on your blog and website, this is the best way you have to engage directly with your customers.
  • Mobile Friendly — That’s right, today most people are using social media via mobile devices, image how disappointed they will be if they can’t read your website.
  • User-Friendly Navigation — If your views can’t get around your site, then they’re not going to stay long.
  • Targeted Message — Your website’s message needs to be targeted toward your ideal customer and no one else. It’s a mistake to try to be all things to all people. You must know your purpose and reason for being and express it.
  • CTA — All sites, like all blog posts, messages, and content needs a call to action. If you don’t have a call to action no one is going to buy stuff, join your list, “like” you, or donate to your cause. You have to ask them.
  • Great Content — Your site must have great content that is engaging, useful, targeted and keyword rich written for human readers. Don’t patronize your visitors by feeding them fluff that is only meat for a search engine.
  • Share Buttons — Make it easy for your visitors to share your website with friends via a variety of share buttons for all the social media networks that you use.
  • Contact Us — Always have a way, that is very clear, that your visitors can contact you. People trust you more if they feel that they have easy access to you.

Finally, be useful to others on your website. Make your website about them, and about how you can solve their problems within your niche. Your site is not about you. People want to know what’s in it for them, not what’s in it for you.

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