#Visual #VisualMarketing #Marketing #VisualCommunication #VisualContent

How To Leverage The Power of Visual Marketing PLR Report

We live in a visual world. We use our eyes to see the things that influence our reactions, our behavior and even our decisions. Visual marketing is an important part of any business’ marketing plan.

What is Visual Marketing?

According to Wikipedia.com, “Visual marketing focuses on the studying and analyzing how images can be used to make objects the center of visual communication.  Images — when done deftly – can turn concepts and intangible things into something concrete. That helps people envision a brand and its message in their mind’s eye — and remember it when it comes time to buy.”

In simpler terms, visual marketing is the act of connecting the power of images with your written content to create memorable marketing. Images have the ability to turn your ideas and concepts or brand values into an actual visual that people can see and remember.

Introducing The…

How To Leverage The Power of Visual Marketing

Visual marketing enhances a marketing campaign by increasing a consumer’s buying behavior through recall, memory and identification.

The growth of social networking platforms like Pinterest, Instagram, Tumblr, Timeline feature of Facebook are proof that people want to see what they are buying.

Visual marketing includes everything that offers a visual cue:  your logo, sales tools, signage, uniforms, brochures, websites, your brand and anything that comes in contact with your customer.

The use of visuals isn’t limited to photos and images. Visuals include images, graphics, charts, infographics, cartoons, graphs, memes, photos, videos and visual note-taking or graphic facilitation. Graphic facilitation is the exercise of using words and images together to create a conceptual map of a conversation, often used in meetings, conferences and similar types of meetings.

The Value of Images

You’ve probably heard the saying, “A picture is worth a thousand words.”  It has been proven as a fact, especially since the advances in the Internet. This saying is actually back by proof.  It’s been shown that the brain processes images up to 60,000 times faster than text. The value of images can be marked in the way it increases (or decreases) your traffic and conversion rates, the retention kept by your audience and the way customers remember your brand.

Check out these facts on visual marketing:

1. 90% of information sent to the brain is through our vision. Visuals are process 60,000 times faster in the brain than text is. (Sources: 3M Corporation and Zabisco.
2. 46.1% of people say a website’s design is the number one gauge they use for the credibility of a company. (Source: Stanford Persuasive Technology Lab)
3. People respond better to visual information than plain text.
4. Infographics grow traffic an average of 12% more for publishers than those who don’t use them. (Source: AnsonAlex)
5. Visual content drives engagement. Photos and videos on Facebook Timeline for brands saw an increase of 65%.
6. Blog posts with videos attract 3 times more inbound links than text posts. Viewers stay on a page with videos on them up to 100% more time than those without.
7. Over 60 hours of videos are uploaded every minute on YouTube.
8. 85% of US internet users watch videos online. Adult males spend 40% more time watching videos online than females.
9. Articles or blog posts with images will get viewed 94% more often than those with text only. In fact, visuals can attract up to 3 times more traffic.
10. Visuals on your website can increase monthly unique visitors by up to 300%.
11. After watching a product video, viewers are 85% more likely to purchase.

Visuals add value to your marketing because of the way the brain processes images quickly. Placing an image or video in your post can increase viewership and more likely be shared through social media.

Why images are important

Images are more important than ever in your online marketing plan. Savvy online marketers are using images everywhere, on social media sites like Pinterest to Infographics on their own sites and every place they build content. These marketers are using them effectively to present their message to their specific target market.

Images provide several useful functions online:

Images provide a visual way for you to communicate your message by supporting the story you are telling. People can try to visualize something you are saying in written content, but add an image and the picture becomes instantly clear to them. The saying, “let me show you what I mean” might possibly be one of the best ways to get your idea across.  Giving a visual reverence rivets your markets attention.

They can give you another way to get search engine optimization for your blog posts, social media blurbs or your web pages. By placing a keyword related alt tag and associated text on your image, you can easily increase your SEO optimization.

Images make your marketing more interesting. Studies have shown that an image-based marketing message will be more likely to go viral and be shared than a text-based message.

Images evoke our emotions and capture our attention. We make purchases based on how we respond to an image. Give the viewer a picture of what you are talking about and you get their attention.  Emotions like shock, sympathy and scandal will always grab attention.