A deeper purpose? Check.
A professional, polished, on-point brand? Um, not so much.
Here is the rub: Your clients are smart business owners but creating a brand feels like a monstrous, downright daunting task (especially if they don’t consider themselves creative, tech-savvy or able to drop thousands on a professional brand designer or marketing firm!)
But yet, they know they need a brand.
Well, here is some good news, and some not-so-good news: Branding probably isn’t what they think it is. In fact, it might be a lot more.
Most coaches immediately think logo, fonts and maybe a swoon-worthy color palette.
But the truth? There is so much more that goes into creating a beautiful brand than fabulous fonts and the color scheme of their dreams.
Let ís break it down.
You know how some coaches and entrepreneurs always seem to hit the right marks when it comes to everything they create (and make it look effortless, to boot)?
All their emails, social posts and other marketing materials are wildly poignant (and relatable).
Their website copy and sales pages couldn’t be more spot on. Oh, and their visuals well, of course, they’re uber-beautiful, professional and look just like them.
Except here is the thing: These business owners aren’t any different or more talented or especial than your clients are.
They simply know one thing most coaches don’t: The true definition of branding.
A solid, beautiful brand is so much more than pretty pictures.
A solid, beautiful brand comes from deeply knowing who you are, deeply knowing who your ideal client is, having a deep (and iron-clad) message to share and showing up from a place of deep authenticityñin your images, in your content, in your life.
Oh, and the most beautiful (and smartest) brands also know their ëbrandí isnít static.
They also pay deep attention to their ideal clients wants, needs and desires even as they ebb and flow ñ and make changes accordingly.
Using our done-for-you workshop, you can take your clients by the hand and teach them everything they need to know to build a beautiful, authentic business brand ñ even if they’re on a budget, not super creative or starting from scratch, and:
? They’ll attract clients who know, like and trust the real them from the first time they see them
? They’ll no longer struggle to create products and posts that easily align with their overall message
? They’ll become more than a person they’ll become a movement.
? They’ll attract higher quality clients, opportunities that are literally magnetized to them through their words, their images and everything they stand for
? They’ll (finally) get to get paid to be the very best version of themselves!
But you’ve only got through TODAY to grab this done-for-you workshop thatís up for grabs during our deal of the day, and then it is gone!
Of course, if you Join Our Exclusive VIP Club Program you’ll get this workshop even if the deal disappears from our website. This is truly the best way to get access to all of our done-for-you workshops, courses, planners, forms, and more!
This workshop includes these 4 modules:
Module 1: Who ARE You Anyway?
As a coach, your business begins with you. Module one puts the focus on figuring out who you are, so you can figure out how to confidently and accurately convey that to the people you most want to help.
Quickly identify your elusive core essence with just a few easy-to-answer questions.
The easiest way to connect with your ideal client so you become the one they have to hire (this tip alone will save you hours of frustration)
How to choose brand colors, images and fonts that mirror your own inner authenticity also speak to your ideal client
The surprising approach to unearthing your story and how to tell it across various mediums with authenticity and relevance (so ideal clients really see themselves in you)
All the ins and outs of your story including what to share, how much to share and where to share
The #1 way to maximize your story and it requires zero extra effort from you!
Module 2: Your Client, Your Brand
Inside module 2, we move away from who you are and dive deep into who your ideal client is. Letís get to know her, so we can confidently create a brand that speaks straight to her heart, head and hard-earned dollars.
The 4 questions you need to ask to narrow your niche and identify the most ideal client for your brand
How to qualify your new ideal client to make sure she ís willing, able and excited to pay for what you offer (so you can easily avoid tire-kickers and freebie seekers from now on)
Why knowing who you are and staying true to your core personality is the key sustained succession matter who your ideal client is
How to create irresistible brand messaging and imagery that both deeply touches your clients heart and catches her eye
Module 3: Consistency Counts
In module three, we go way beyond bells and whistles like images and color into the nitty gritty of what gives brands staying power: consistency. (There is no point creating a gorgeous new website if you don’t post relevant content on a regular basis, right?)
Module 3 will teach you exactly how to make sure you’re automatically strengthening your brand with consistent communication routines and habits.
Why you NEED to Google yourself if you want to stay relevant to your ideal client (seriously!)
The quick and easy way to tune up your messaging and refresh your content to make sure itís on-brand (skipping this step is a sure path to the wrong client!)
Simple techniques for getting in touch with your authentic voice so you magnetize ideal clientsñwithout misrepresenting who you are
Top strategies for reinforcing your brand message and voice with graphics and imagery (content may be king, but itís graphics that get them to stop and pay attention, so donít miss this critical element)
The easiest (and prettiest) way to get yourìbrand voice across without saying a word
How to use your actual voice to create a stronger connection with ideal clients, faster
The one document your business must have to stay on-brand (and how to create it for FREE!)
Module 4: Authenticity & Transparency are the Keys to a Beautiful Brand
In module 4, we touch on the final component of smart and beautiful branding: keeping it real. The truth is, itís a lot easier to be yourself than it is to try to be someone else! This module will teach you how to become a unique, stand-out brand simply by operating from a place of authenticity and transparency. If you donít feel authentic or transparent you’re suffering from imposter syndrome, or even if excitement is just sometimes on short supply this module is for you.
How to use your fave brands for inspiration without copying or downright stealing their style (which isnít cool, cute or legal!)
Why you need to stop hiding behind a logo if you want to build a solid brandñand how to do it (even if it scares you silly)
What one woman ís decision to apply to art school can teach you about becoming and staying the absolute best coach you can be
Why sharing just the wins wont win you clients and what to do instead
The two top enemies of an authentic brand (and authentic living!) and how to send them packing for good
What the Hollywood Illusion is and how to make sure it is not stopping you from stepping into your most authentic self (and brand!)
Why loving what is is just as important as working on your flaws when it comes to building a stand-out brand
Why rocking a glitzy ball gown to your next photo could actually hurt your brand more than help it (and what you can do instead)
Here is What is Included in Your Sales + Marketing Materials Kit:
A great way to fill your workshop is by hosting a free webinar that sets the stage for you to show off your expertise, connect with your tribe, and be of service to them through amazing content ñ while also leading your clients to the conclusion that they want to work with you.
We’ve made it easy for you to host your own webinar that provides value and helps you enroll clients in your workshop.
Webinar Script: ì5 Free Tools to Build a Beautiful Brand (Even if You’re Design Challenged)î
Webinar Registration Copy that includes a description and bullet points for your webinar you can copy + paste to your own sign up page.
PowerPoint Slides for Your Webinar so you don’t have to start from scratch
Handout to Give Your Webinar Guests: ì5 Free Tools to Build a Beautiful Brand (Even if You’re Design Challenged)
And we’ve got you covered when it comes to promoting your live webinar, the replay of your webinar, AND your workshop.
Just copy, paste, and edit the emails, social media posts, and blog posts/newsletter articles and start spreading the word about your sparkly new workshop!
4 Emails to Promote Both Your Live Webinar and the Upsell to Your Program
Live Webinar Email Promo #1: No Budget to Perfect Your Brand? No Problem (302 words)
Live Webinar Email Promo #2: 5 Free Tools to Create Beautiful Brands (313 words)
Program Email Promo #1: Upscale Your Branding to the Next Level (314 words)
Program Email Promo #2: It’s Never Too Late for a Facelift (319 words)
10 Social Media Posts to Promote Your Program on Facebook, Twitter, Google+, etc.
5 Blog Posts / Newsletter Articles to Promote Your Program
3 Key Questions to Ask Your Graphic Designer (537 words)
Want to Do Your Own Company Branding? Understand the Color Wheel First (449 words)
4 Places Your Brand Identity should be Consistent (584 words)
Being Authentic: Buzzword or Accurate Advice? (522 words)
5 Tips to Working with a Photographer to Enhance Your Business Photos (601 words)
You’ll also get access to done-for-you worksheets, checklists, and exercises to use with your clients.
And of course, to help you sell your course we also included sales page copy, promo emails, and more!
Grab this Branding PLR Coaching Workshop today at a huge discount for a very limited time only – click the link on this page to secure your $220 discount!